Dane is a highly accomplished leader with a track record of driving customer growth and commercial results for both large corporations and SMBs.

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Dane's career has been built on hard work, drive, enthusiasm, respect for the customer and a passion for innovation. He has held senior leadership roles with Rip Curl, Under Armour, eBay, McDonald's, Groupon and togetherAI. 

In these roles he has had the opportunity to work closely with a partnership portfolio that includes Coca-Cola, Google, Apple, Telstra, Facebook, Visa, Westpac, Samsung, Woolworths, Target, Officeworks, Rebel Sport, Firefox, AFL, ASP/WSL, Cash Rewards, ShopBack, MasterCard, Visa, Tough Mudder, VML and DDB.

Employment History:

Chief Marketing Officer
January 2021 - April 2023

Digital Advisory Council
SBIA - Surf & Boardsports Industry Association
July 2020 - August  2022

Podcast Host
Dream Job Ready
March 2020 - January 2022

Marketing Consultant & Virtual CMO
WhySayNo Agency
November 2014 - July 2021

Head of Marketing (AU/NZ)
April 2019 - June 2020

Digital Experience Manager & Product Marketer
March 2016 - March 2019

Retail Partnerships Marketing Manager
December 2014 - December 2015

Head of Marketing, Brand & Digital
Under Armour
March 2012 - December 2014

International Media & Digital Marketing Manager
Rip Curl
August 2003 - April 2012

Owner / CEO
Southern Cross Shuffleboards
March 2010 - May 2012

Journalist & Online Editor
EMAP Publishing
August 2001 - August 2003

Media Liaison
Illawarra Hawks Basketball
1998 - 2001

Reporter/Media Liaison
SOCOG: Sydney Organising Committee for the Oympic Games
2000 Sydney Olympic Games


Bachelor of Arts - Communications, Cultural Studies & Journalism

University of Wollongong

1998 - 2001